“Alongside our Stores business, Amazon’s Advertising progress remains strong, growing 24% YoY from $38B in 2022 to $47B in 2023, primarily driven by our sponsored ads. We’ve added Sponsored TV to this offering, a self-service solution for brands to create campaigns that can appear on up to 30+ streaming TV services, including Amazon Freevee and Twitch, and have no minimum spend. Recently, we’ve expanded our streaming TV advertising by introducing ads into Prime Video shows and movies, where brands can reach over 200 million monthly viewers in our most popular entertainment offerings, across hit movies and shows, award-winning Amazon MGM Originals, and live sports like Thursday Night Football.

Client load balancing technique in a distributed system

The Balancing Act in Crafting a Read-Optimized Service In the world of software engineering, I find myself immersed in the realm of a read-optimized service. Today, I’m excited to share some of the fascinating trade-offs that we’ve encountered while designing this service. Along the way, I’ll also shed light on the challenges and incidents that have shaped our journey. So, let’s embark on this insightful exploration together! Disclaimer: I may not have the full context behind the design decisions, as they were made by the service’s previous owners.

The structure of a static site generator